Zurich F&I Training Seminars

If you’re looking for F&I training that can be a game-changer for your career, look no further. 

Developed for all experience levels, Zurich’s F&I training seminars offer guidance that can drive incremental F&I growth and profitability, help strengthen customer engagements, and sharpen essential sales and communication skills. As Zurich’s team of F&I specialists immerse you in our proven training methods, you will also interact with F&I colleagues from your area, making this training as engaging as it is educational. We stay on top of industry trends and incorporate feedback from p2ast attendees to make these seminars as effective as possible in helping you excel in your role.

INVEST IN YOUR CAREER NOW! Click the RSVP button for complete training details and to register.

Do you know a colleague who may benefit from Zurich's F&I training? Please share this information with them.

*If you have any questions about registering for this seminar or if this page does not confirm your registration after you submit it, please contact Lynn Craig at 224-595-1114. Do not attempt to submit a registration twice.


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Click the payment buttons below to complete your registration.

*Do not attempt to submit a registration twice. Contact your Zurich representative if you experience any issues submitting your registration.

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Event Information

02/09 - 02/12/2026

Omni Charlottesville Hotel
212 Ridge McIntire Rd.
Charlottesville, VA 22903


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Training Dates & Times 

Monday, February 9th: 1:00 p.m.-5:00 p.m.

Tuesday, February 10th: 8:00 a.m.-5:00 p.m. 

Wednesday, February 11th: 8:00 a.m.-5:00 p.m.

Thursday, February 12th: 8:00 a.m.-2:00 p.m.

Training Topics

The topics covered during our seminars are continually enhanced to offer you the most impactful experience possible. These include, but are not limited to:


  • Streamlined Selling System®: A Five-Step Process to F&I Performance and Increased Product Sales

 • Proven Methods to Overcoming Common Objections

 • The Four Customer Buying Styles and How to Effectively Interpret and Adapt Your Selling Style

 • The Art of Effective Questioning: Developing an F&I Customer Needs Analysis Approach

 • Understanding the Foundations of F&I Management and the Keys to Success

 • Review of F&I Legal Issues that Impact Auto Dealers

 • F&I Product Knowledge

 • And many more!

Registration Fee

$2,195/Attendee

Mega Dealership Customers: $1,650/Attendee (enter promo code MEGA at checkout)


A 3-night hotel stay is included in the registration fee. A Zurich representative will make reservations on your behalf at the Omni Charlottesville Hotel and provide you with a confirmation number.


*If you have any questions about registering for this seminar or if this page does not confirm your registration after you submit it, please contact Lynn Craig 224-595-1114. Do not attempt to submit a registration twice.

Questions? Contact Lynn Craig for more information at 224-595-1114

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